In these unprecedented times of economic uncertainty, attaining a postsecondary credential is more important than ever. Today two-thirds of all jobs in Texas require a degree or certificate, but only 42% of young adults have one. One big reason is the misperception that there is only one path to a great career. Enter the Make It Movement, a multi-tiered awareness campaign that joins business, education, and community leaders to inform and engage our future workforce around opportunities in trades, two-year, and four-year colleges.